Is size generally much better? In a market driven society where it seems as though we are always trying to find something bigger and better, our next bright, shiny object as it were, you could be pardoned for thinking so. If you wish to expand your business then you need to be able to scale it and leverage what you have to the limit. Undoubtedly, this is the case with regards to digital marketing also. Whenever you take a step online you’ll become more effective if you have much more of “everything” than your next opponent. Why, the main search
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Being Sticky With It – Knockout Landing Page Composition for CPA Websites
Many tricks and pointers exist to help you up the popularity and effectiveness of your accounting practice website. How you craft your landing page is one such technique. The landing page either persuades the potential clients who are sent there to explore your website more deeply or turns them away. Every time a person clicks on a search engine result, an internet marketing ad, or a social network link, his or her browser opens a landing page. The initial concept or search term that drew that visitor to your page must thus be a theme which is amplified on your
Continue readingAccountant Websites – 7 Ordinarily Found Redesign Mistakes
Websites are a significant way for accountants to bring in new clients. These strategies will help you be certain your accounting firm’s website is built to bring in clients. CPA firms are an important part of any successful business and are critical each year in anticipation of tax time for helping folks to file tax returns. Nearly all responsible folks need a dependable CPA practice. How organized are you the next occasion someone Google’s your services? Let us face it, the telephone books and magazine promotions are simply accumulating dust on the shelf. Word of mouth can be great and
Continue readingDealing With Search Engine Optimization and Social Media
If you mention search engine optimization, you have to know that the whole subject is all about making your site better in order to hit the most notable ranks. In accordance with SEO comes Social media therefore eventually you will get to know that they both inter- relate to make the web setting lovely. The only way your site will work single handedly is if its optimized. In case the website owner is able to perform regular updates and adds top quality keyword targeted contents from time to time, his website would get easily indexed by search engine spiders. If
Continue readingInternet And Video Marketing – Be the Trusted Expert
You’re probably aware that people no longer trust advertising. In fact a recent survey revealed that only 14% of people trust adverts. You may have found yourself constantly increasing your own advertising budget but getting worse and worse results. So why is this happening? Well people have had enough of hype and of being told everything they see is the best thing that ever existed. So we’ve evolved back to the old fashioned values our grand parents had. If you need something, you ask someone you trust where to find it. The evolution back to these old fashioned values has been accelerated by
Continue readingOnly one person can tell you the best headline for your web site
Time and again it been proven that your headline is the most important thing on your web site (or sales letter, brochure, newspaper advert etc etc). If you don’t get your readers attention within about 10 seconds you’ll never see them again. So how do you choose the best headline? The only person who can tell you which headline will work best is the person who is about to click (or ignore) the link you want them to click, i.e. you measure it. It’s easier than you might think to set up 3 or 4 potential headlines on your web
Continue readingTurn Your Ugly Frog into a Handsome Prince
One of my favorite books is by Brian Tracy, “Eat That Frog”. It’s all about that old bogey TIME MANAGEMENT, but in reality it’s actually about the P word, not the T & M words. And of course the P word is PROCRASTINATING and we all do it (yes you do, don’t deny it)
Continue readingMake Your Ideal Customers Magically Appear
It’s amazing how when you know who your best customers are and you focus on finding more of them, they just walk through the door. Try it yourself – you’ll be surprised. Here’s how: 1. Write a profile for your ideal customer. 2. Hang it on your wall. 3. Read it every day. Related articles Referrals – How Do You Stir Them Up? (blogs.constantcontact.com) The More You Learn Why, The More Your Customer Will Buy (customerthink.com)
Continue readingThe unauthorised guide to creating happy customers with your web site
We ran a contest on Facebook over the last couple of weeks to find out the most effective thing you’ve done to create a great experience for your customers. People who responded went in the draw to win Debbie Mayo-Smith’s book “101 Quick Tips – Create a Great Customer Experience”. We all know the best way to bring your customers back (with a queue of friends behind them) is to give them a great experience. And you came up with some fantastic… Read the article – The unauthorised guide to creating happy customers with your web site
Continue readingAre you a “Product Pusher” or a “Problem Solver”?
Your customers want answers to their problems, not facts about your products or services. So the more you can solve your customer’s problems the more sales you will achieve. “And how do I do this?” you ask. Well it’s all about “asking better questions” about your customer’s requirements, what outcomes do they want that will make their life easier and more productive, get them higher exposure, make them more revenue, lower their costs, etc, etc, etc.
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