Web Design and Marketing Articles – Page 2

February 21, 2014 webmarketer

M: Marketing, 3rd edition

Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and

January 19, 2014 webmarketer

Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide

As a small business owner you are also responsible for marketing your business. In this book ‘Duct Tape Marketing Revised & Updated’ find out how to develop your marketing plan and execute it.

November 11, 2013 Phil Donaldson

Simplifying Spam Checks in Online Forms

I visit a lot of websites and when I fill in a form, I regularly have to put in a code so the website can verify that I am a human being and not a machine. Those codes are just so hard to read sometimes, and I regularly get it wrong. I get even more annoyed if I get the code wrong and have to re-enter all or part of the information I’ve already typed into the form. How unfriendly is that? Sometimes I get so annoyed I just give up. Forms that are difficult to use are sometimes the

June 25, 2013 Phil Donaldson

Is Your Website Simple, Memorable, Inviting and Fun to Read?

You only have a few seconds to capture website visitors’ attention. Miss the opportunity and it’s a win for one of your competitors. Don’t lose that opportunity with a website that is past its ‘best-buy’ date. Make sure your website is up to date, easy to use, and has relelvant information.

June 15, 2013 webmarketer

Small Business Marketing – Your Ultimate Guide: A Complete Guide to Construct and Implement a Marketing Plan that Integrates Both Traditional … Marketing Methods for Your Small Business.

Small Business Marketing Your Ultimate Guide is designed for three main groups of people: 1) Startup business owners, even a one-person operation 2) Seasoned business owners who are looking for new strategies and possibly revisiting traditional strategies to improve their overall marketing and ultimately their revenues and profits 3) Other marketers seeking to help their clients with ways of mixing traditional and new strategies Today, marketing has changed. There are new strategies because of the Internet, but that doesn’t mean turning your back on traditional marketing venues that are still very useful with the right messaging. The key is recognizing

June 10, 2013 Phil Donaldson

Managing a Facebook Business Page is Easier With a Personal Profile

Setting up a Facebook business page is really easy if you already have a personal profile – aka a Facebook personal page. If you don’t have a personal page and aren’t particularly interested in one, but do want a business page, we recommend you create a personal profile first. It will make managing your business page so much easier. You don’t have to use the personal page for anything other than logging into your business page. Nobody else ever has to see it if you don’t want them to! Though the two pages might look connected and you do use

April 30, 2013 webmarketer

Read Their Mind: How To Hear What The Marketplace Wants And Build A Huge Business

Copywriting made easy Learning to blog for business How to use social media Marketing in a digital world Sales and marketing NEVER before has it ever been so easy to learn the Who, What and WHY of all copywriting. You’ll be amazed at the ability to learn what your ideal clients need and how to give it to them exactly as they desire…. with results that are beyond staggering… They are SHOCKING! Learn step by step how I’ve been able to build my companies with client bases in excess of 150,000 in less than 15 months and into the multi-million

April 22, 2013 Phil Donaldson

On-line Reviews and Why You Should Care About Them

Free advertising. Wouldn’t you like some of that? Encourage customers to give you an on-line review and that’s exactly what you can get. As a business owner you’ll know the value of word-of mouth referrals. Some say it’s better value than any advertising dollar can buy. What is changing about word-of mouth referrals is that more and more they are happening on-line. We are moving from the Yellow Pages to search engines to find local businesses on-line. When we find them, we compare by reading feedback from people who have already used the business. Do you ever compare reviews before

April 9, 2013 webmarketer

When Techniques Of Marketing Evolve, Treading Water Is Inviting Failure

Certainly marketing has always been an area of business where experimentation thrived It was all about testing out original ways of thinking, being at the head of the market. The pace of change in recent times though has even been a challenge to the types of marketers who pride themselves as being on the cutting edge Ten years back, for sure, each marketing professional appreciated that he or she had to have a solid plan for the web, and the tools needed to be found to utilise it. Go back five years, the web was acknowledged as a fundamental component