You’re probably aware that people no longer trust advertising. In fact a recent survey revealed that only 14% of people trust adverts. You may have found yourself constantly increasing your own advertising budget but getting worse and worse results. So why is this happening? Well people have had enough of hype and of being told everything they see is the best thing that ever existed. So we’ve evolved back to the old fashioned values our grand parents had. If you need something, you ask someone you trust where to find it. The evolution back to these old fashioned values has been accelerated by
Continue readingThe Fortune is in the Follow Up
This month I want to focus on a very important part of your Sales Process and I will show you that The Fortune is in the Follow-up. How true is this quote when you call a Prospect, close the sale, bank the cheque? You know that if you hadn’t made that one phone call that Prospect may have done business with your competitor. Follow-up can be the hardest part of selling, however you have to do it if you want to close the sale. It’s during the Follow Up that you learn how serious your Prospect is with their buying
Continue readingSell More with a Sales Robot (Local Internet Marketing Strategy)
Everyone loves hearing that magic ‘yes’ from a new client. But I’ve yet to meet anybody who enjoys making the relentless follow-up calls often required to create that yes. I learned (and proved for myself) years ago that whoever follows up the most relentlessly gets most of the work. Even so, I personally struggle with putting those important calls at the top of my list before I move on to preferred tasks (like being audited by the IRD or cleaning the toilet). So when I discovered another way to follow-up that was even more effective, and required less work …
Continue readingWhat’s Your Sales Plan?
April’s Sales Tip focused on your SELLING PURPOSE – to assist clients to feel good about what they buy and to feel good about themselves for making that buying decision. And we concluded that it’s all about Caring for your Clients. So once you’re crystal clear in your Purpose it’s time to think about a Sales Game Plan that you should follow each time you make a proposal to a Prospect or Client. Your Game Plan should be the same for every sale and should follow these steps: 1. Sell yourself as the Salesperson 2. Sell your Company as the
Continue readingSales Tip: What is your Sales Purpose?
In our February Sales Tip, we refocused on Asking Better Questions during your Sales process, the power of your prospects telling you what challenges they face in their business and the impact if they continue without any solution. However before you even start the “Questions process” you need to decide a very clear purpose for your sales contact. What do you want to achieve from this contact with the Prospect or Client? What is your Sales Purpose for every client contact you have? Your purpose isn’t to “Close the Sale”, that’s your end result after you do all the other
Continue readingThe Adventures of Meg & Ero – Megs Diamond Ring and the Evil Pumpkin
The Adventures of Meg & Ero – Megs Diamond Ring and the Evil Pumpkin We have some new video toys (some people call them tools but it seems like too much fun to me). Check out what we can do now.
Continue readingHow to be #1 in any market
Here’s a great post from a guy that preaches that same message as me! www.ryanlee.com/internet-marketing/how-to-be-1-in-any-market Related Info: – internet marketing for local business.
Continue readingA Lead Missed is Lost Forever
Your web site looks great, your customers say they love it and that the information is easy to find. Job Done. Or is it? Why aren’t there more orders? What’s going wrong? Normally, the 2 main problems are: • You haven’t convinced your prospects to choose you (yet) • They aren’t ready to buy (yet) Web site visitors don’t usually make their decision on the first visit to your web site. They want to choose someone they know and trust. And that takes more than one visit. The problem is that once they leave, they don’t usually come back. So
Continue readingNew Website for Wellington Hypnotist
Wellington Hypnotist Andrew Hardwick has a brand new website with a minimalist, yet fresh design. Andrew offers hypnosis, along with a range of therapies that complement hypnotherapy. Take a look at Andrew Hardwick Hypnotherapy
Continue readingDoes your web site guide people or leave them hanging?
A good web site (and I mean one that your visitors tell you is easy to use) guides people to the next piece of information they are looking for. Don’t make them work for it. They’ll just leave. Take a look at every page of your web site. Especially your home page. After reading this page, what would your visitor want to know or do next? Now guide them to it with a simple call to action such as: Find out about us, meet our team or contact us with your questions. Do this for every page and you visitors
Continue reading