Have a quick look at the images on your web site. Are they clear? Do they convey professionalism? Do they show your visitors exactly what they will get from using your service or buying your product? A picture DOES say a thousand words so make them all count! If your images are not up to scratch, look for examples that will impress. Browse www.123rf.com or www.istockphoto.com. Great images are not hard to find. Or call your web designer or graphic designer if you want someone to look after it for you.
Continue readingWhat information don’t you need on your web site?
Image by hooverine via Flickr It can be easy to get a little too carried away when writing content for your web site and you can end up with too much information. Some of it interests nobody. And uninterested visitors leave. Go through your web site with a fine tooth comb. Look at every word and ask yourself “does this word add value?” and “would we lose anything of I removed it? The more you say, the less people hear. So say more with less words.
Continue reading30 second brand test – does your brand add value?
Open your web site in your browser. Now hold your business card, your letterhead and a photo of your company vehicle (or any 3 branded ‘things’) next to it. Are they all INSTANTLY recognisable as being from the same company? If they are – congratulations, you are doing better than most. The credibility you built during your last encounter comes with any visitor to your web site. You have a platform of trust from which you can launch a credible sales message. If not – you may have to start building your recognition and credibility from scratch for every visitor
Continue readingBaby steps earn faster
Image by floluong via Flickr In our experience, people often have big plans for their web site. And many won’t go live until those big plans are 100% complete. Your web site can spend a year in development waiting for every I and T to be crossed and dotted. Meanwhile it earns nothing. In most cases we successfully convince our clients to start small and go live with stage 1. Existing and future customers are impressed, informed and serviced far better than they would be with no web site. So our client (that’s you) earns more. Then we add the
Continue readingOnly one person can tell you the best headline for your web site
Time and again it been proven that your headline is the most important thing on your web site (or sales letter, brochure, newspaper advert etc etc). If you don’t get your readers attention within about 10 seconds you’ll never see them again. So how do you choose the best headline? The only person who can tell you which headline will work best is the person who is about to click (or ignore) the link you want them to click, i.e. you measure it. It’s easier than you might think to set up 3 or 4 potential headlines on your web
Continue readingHybrid bulbs for cheap custom lighting
I found these Marexim Hybrid Convertable bulbs at Mitre10: http://www.marexim.com/www/index.php?id=46 They are brilliant for video lighting. You can swap in a 60w or 25w bulb, or put on a clear or frosted cover to control light diffusion. A brilliant and efficient piece of technology.
Continue readingE-Day tomorrow – recycle your old electronics
It’s electronic waste recycling day in Wellington tomorrow so don’t forget to drop your old computers, screens, phones etc off at the stadium. http://www.eday.org.nz/about-eday/disposal-centres/67.html
Continue readingTurn Your Ugly Frog into a Handsome Prince
One of my favorite books is by Brian Tracy, “Eat That Frog”. It’s all about that old bogey TIME MANAGEMENT, but in reality it’s actually about the P word, not the T & M words. And of course the P word is PROCRASTINATING and we all do it (yes you do, don’t deny it)
Continue readingAnyware’s new blog is live
Now you can get your Anyware web design tips from our blog, facebook, LinkedIn or Twitter. Facebook, Twitter or LinkedIn change the rules on a regular basis so we’ve moved our content to our web site. What will happen to your content if Facebook changes the rules and bans you?
Continue readingMake Your Ideal Customers Magically Appear
It’s amazing how when you know who your best customers are and you focus on finding more of them, they just walk through the door. Try it yourself – you’ll be surprised. Here’s how: 1. Write a profile for your ideal customer. 2. Hang it on your wall. 3. Read it every day. Related articles Referrals – How Do You Stir Them Up? (blogs.constantcontact.com) The More You Learn Why, The More Your Customer Will Buy (customerthink.com)
Continue reading