You may not think you know, but you’ve probably seen one. You see them in print publications, in shop windows, real estate boards, bus stops and an increasing number of places. They’re becoming very common in advertising. A QR code is a 2D bar code designed to be used with smartphones that have a QR-code scanner app installed. If you’ve got a smartphone with one of these apps, you can scan this code right now. It links to an Anyware website page that explains more about QR codes and how to create one. Statistics show that more and more ofContinue reading
What Is RSS? RSS makes it easier and more likely for visitors to your web site to see your latest content. Start by watching this quick video that explains what RSS is and how to use it: RSS in 100 Seconds Why Should I Add RSS To My Web Site? If you have a BigCommerce online store with regular new products, a blog, a newsletter or any other type of content that you add on a regular basis, adding an RSS feed to your web site allows your customers to subscribe to your feed. Your new content lands in theirContinue reading
How Can You Win Back Lost Online Shoppers?
An abandoned shopping cart doesn’t have to mean a lost customer. In the last Sales Tip we looked at how coupons are a good way to promote your business. Did you know you can also use them to entice lost customers to return and complete their transaction?
For decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages. Say “goodbye” to those days! Now available is a short, easy to read, condensed version of the key principles of marketing, writen as, “A Lean Marketing Revolution.” A Lean Marketing Revolution, condense hundreds of pages of current text on marketing into a more easily understood format. The result is a dynamic and exciting 46 page booklet which gets to the point rather quickly to drive immediate results, which is quite revolutionary.Continue reading
This month let’s look at ways to increase repeat business with your loyal customers and ways to encourage their repeat business with you. Let’s start by thinking about gift certificates and coupons and the most effective ways to promote these within your business. Did You Know Your Customers Love Saving Money? Of course you did! And what better way to increase sales and customer loyalty than by offering them attractive money saving gift coupons to use with their next purchase? Each coupon can be customised, so you can create a discount that fits your marketing campaign. It doesn’t matter ifContinue reading
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen’s insights and clear, how-toContinue reading
If you are considering whether or not to design a website for your own business you might have an understanding of what you would like to do, may think that you’ve selected keywords and phrases very carefully and are ready to pull the trigger. This really is, all things considered, the place where a lot of companies start. They just can not hold out to jump directly into the nitty-gritty concerning site configuration, structure, colour schemes, font selection as well as almost all the technicalities. They want to get something up and running so they can begin the process ofContinue reading
I’m going to show you how to create an effective promotion that you can hook up to your web site. While a good ecommerce cart makes it easy to add such a promotion to your web site, this article is about how to plan your promotion rather than how to plug it in to your web site. The one thing we want to do with the promotion is attract as many customers as possible. Normally I don’t advise competing on price, but with this promotion lets look at how to win more customers, increase average order value, get repeat customesContinue reading
One of the most important things you can do with your ecommerce business is to focus on more than just the ecommerce features and make sure that one time customers turn into life time customers. The good news here is that most of your competitors are not doing anything after the sale to WOW your customers after the sale so their one time customers can become your lifetime customers if you are the one to WOW them. If you follow up using some of these tips you can guarantee few of your competitors are doing the same so you willContinue reading